Top 5 Social Media Platforms to grow your brand in 2022
Social Media platforms have been in the market for as long as we can remember. It is said that millennials grew up in the internet era. But, gen-z grew up in the social media era. Initially, social media served only one purpose of connecting people. It connected us with people from all over the world. It would connect us with our loved ones in just a click.
But these days, we use social media for a variety of purposes. It’s not just a networking platform anymore. Social media platforms are now search engines, businesses, and means of entertainment.
As a communication platform, social media makes it easy for customers to reach the company. They can share their feedback, experiences, and complaints. This helps companies to identify their loopholes and fix them in minimum time.
What started as a means to stay connected is now a means to earn bread and butter for many people. One can set up their business, network, and find clients on social media platforms. It is crazy to see how social media platforms have evolved over time.
Some social media platforms have really changed so here are the top social media platforms that you can use in 2022.
It started as a photo-sharing platform but now has evolved into a lot of different things. It is now home to influencers, small business owners, bloggers, photographers, and whatnot. Instagram mainly caters to teenagers and millennials. Although, it is gaining popularity among boomers as well.
With the new reel feature, a lot of people have become creators. This feature has changed user behaviors and increased the time spent immensely.
The new algorithm has made it difficult for brands to reach their customers. The feed is more interactive and engaging now. The algorithm only shows you content that you like, making you stay longer on the app
Youtube
It is the second most used platform in the world. Youtube is a video-sharing platform. Direct traffic to YouTube is averaged at 2.7 billion visits per month. People use this to document their lives, create awareness about brands, teach skills in turn earning money out of it.
Subscriptions are a way to maintain a user-creator relationship. If you are subscribed to a channel, you will be up-to-date with the content. Youtube has also launched a paid premium version. It is like a paid-subscription service. It offers you streaming without ads and exclusive content. It primarily generates revenue through ads. Viewers can consume content for free.
It is a micro-blogging site with a character limit of 280. It serves a very niche audience. It is a place where you can put out your opinions but also get them challenged. The number of active users has increased tremendously since the lockdown.
This platform is rather unique. It pushes people to be amateur journalists of life. It pushes people to share interesting bits of their lives.
Twitter is a mixture of blogging and texting. If even a small part of you is a writer, this platform is worth exploring. If random things make you curious or if you don’t like to write but are curious about a celebrity, a particular topic, then Twitter is one way to connect with that person or subject.
It is a professional platform used by job-seekers and employers. It is one platform where you can find all the information related to start-ups and the corporate world. It is a platform where you can find clients, network, and grow your business. One can share resumes, make business connections and hire people amongst other things.
A lot of employers make their hiring decisions based on your Linkedin profile.
Linkedin is also used by people to enhance their reputation in the professional world. It is mainly done via content creation and engaging on different posts.
There is a premium version available as well. It is like a paid subscription-based model. One can get a premium account to get access to a variety of resources. Premium gives you access to different courses and insights on your activity. It also lets you text people who are not in your professional network.
Pinterest is considered to be a sales-centric platform. Brands can do multiple things here. They can share their products to build a loyal and engaged platform. At the same time, they can get people to click to buy without them having to leave the website.
It is a platform where you can find inspiration for art, decoration, DIY home projects, vacation ideas, interior design, business, and everything in between. Pinterest has around 300 million monthly users. Nearly 80% of their users are females, with a heavy concentration amongst millennials. The lifespan of a content piece on this platform is particularly high. On Instagram and Twitter, the life of a post is a couple of hours. But here, the content stays relevant for as long as 1 month.
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