SEO is all about improving your website to make it more visible on search engine results pages (SERPs), which will ultimately lead to more customers finding and using your products or services. Good SEO means optimizing your site for relevant keywords, making sure your pages are easy to navigate and have high-quality content, and building links back to your site from other reputable websites.

Search Engine Optimization (SEO) is a key element of digital marketing because people use search engines to discover information on products and services every day. Billions of searches are made every year with the goal to buy something. Search is frequently the main source of traffic for brands and businesses, so it's important to rank above your competition in search results. This can have a significant impact on your company's revenue.