Influencer marketing is a popular and well-known form of online marketing that is commonly used by businesses and individuals to promote their brands, services, products, or causes. If you're new to the term or concept, you might be wondering, "What is influencer marketing?" In its simplest form, influencer marketing is basically when businesses or people use other people with a large online following - known as "influencers" - to help promote their brand or product.
An influencer is somebody with a large following on the internet, or social media specifically. They can be popular for several reasons, like being a well-known fashion photographer on Instagram, a well-read cybersecurity blogger who tweets often, or a respected marketing executive on LinkedIn. No matter the industry, there are always influential people within it - you just have to find them. Furthermore, Influencer Marketing shouldn't be all about quick results.