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SMM marketing

Brand Storytelling has been through an interesting journey in recent years. It has in many ways been a balancing act of core fundamentals and usage of new technology and insights. Digital platforms have been evolving every day and the job of a marketer is only getting more complex. But storytelling can help brands create a social listening environment in the industry.

How do brands tell stories and how has it evolved?

People go from one platform to another. We are moving from a situation where a single message is broadcasted to everybody to a two-way conversation that is personalized. Social Media is the biggest mediator between brands and their audience.

In the last few years, people have figured out multifarious ways of interacting with each other. And that is why social media branding comes into the limelight.

Consumer Journey has been disrupted. A dramatic switch has been seen in the way people approach ideas. Brands and people are getting comfortable saying that idea is all that matters. And the way it reaches people. One doesn’t have to think much about the constraints of the medium.

The switch happened faster when implementing the idea with technology became easier. There was a time when people would be stuck in the ‘how’. And that how was too overwhelming, one would be wary to try.

How do you stitch a team together?

There is no playbook for that but having a great ecosystem helps. The brand team needs to be holistic where you have researchers, analysts, sales professionals, etc. The brand team should ideally take ownership, execute and measure results to yield an outcome from SMM marketing.

Is Technology helping in reducing the human touch?

Technology reduces the repetitiveness of the content. Seventy percent of the work can be automated these days. A lot of unproductive time is released. Thirty percent is the thinking part. This is where the team needs to invest most of their time. And when this happens brand can easily trach the performance of media marketing and advertising.

Advertising during the Pandemic

Consumers have evolved a lot lately. The way the audience connects with the brand, its content, and creatives has changed. Since the pandemic, there has been a shift in the mindset of consumers in terms of how they see and perceive brands. But the relationship has remained the same. The number of time spent on digital platforms has increased undeniably high. People are consuming more content. Thus making it very easy for brands to execute social media monitoring.

There is a much greater desire for brands with a purpose. It can be seen that people have become more aware of the sustainability aspect. It has intensified in the new normal.

There are 3 changes that that one can see

●     The amount of time spent consuming content and the engagement between consumers and brands has increased

●     Empathy, brand purpose, and sustainability has become important for consumers

●     Brands and consumers have become woke. People have become opportunistic and want to come off as woke.

Consumers call out wrong behaviors of brands and don’t entertain things that don’t resonate with them. This is making marketers more disciplined.

What does modern marketing require from professionals?

 Modern Marketing requires you to have an ability to connect the dots, engage with data, and have the mental agility to learn, unlearn and experiment. A passion to build and not just participate makes a good marketer. People who can solve problems in a non-linear way.

First, one needs to have a futuristic approach. If you have a growth mindset, can face your fears, and are comfortable with data then you have a long way to go. A balance of right-brained and left-brained is a good skill set to have.

Second, having a strong orientation towards business. One needs to have an ownership mindset. This is because every brand wants to go global and every agency wants to manage global brands.

In the last 5 years, in the start-up ecosystem, founders are able to build a brand at a very fast rate. Having a commercial mindset and delivering things with regards to that has become important.

What lies ahead?

The fundamentals will never change. The excitement is in how engagement is getting more disrupted in different ways. For example, your brand might have done some experiments in audio but you haven’t cracked it yet. There are a lot of opportunities that you can explore. We are reaching the scale outcome of offline to the online journey of brands and that is opening the gates of the metaverse. One can almost think of creating another universe.

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What is Content Strategy

What is Content Marketing and how to leverage it in 2022

Marketing has been around us since the beginning of human existence. In the olden days, word-to-word marketing was the only form of marketing. The reach of this wasn’t large but it was quite effective. This holds true even today. Word-to-word Marketing is still very effective when digital marketing is completely taken over. The reason behind this is trust. Because we are bombarded with ads almost everywhere, it has become difficult to build trust with our customers. When your friends and families give us their recommendations, you are more likely to act upon them. This is because of the trust and credibility you share with them.

In the 1920s, the radio started to make an appearance. Marketers instantly jumped to this new medium of marketing. Radios were majorly used to give news updates. Brands used it to make customers aware of their products. The radio was a great invention in that sense.

Then came the television sets in the 1950s. Marketers started to capitalize on this new technology as a medium of communication. This gave birth to the marketing mix which talks about finding the balance between – product, price, place, and promotion.

But we have come very far from all of these marketing channels and tactics. Marketing on digital media seems to be the new hot channel. Just like any other new channel, this channel also gained a lot of traction from marketers. So much so that, now digital platforms are very cluttered places. Every brand is trying to stand out. The only way to stand out is through your content strategy.

What is a content strategy?

A content strategy is a plan you create to achieve your business objectives through content. A good strategy is aimed at attracting the target audience at each step to drive conversion and keep them engaged.

There are a few questions you need answers to before you start creating your content strategy.

1. Who are you creating this content for?

It is a no-brainer that you have to first understand your target audience before you implement a content strategy for them. Your business or service might have different kinds of customers.

You can approach this in 2 ways. First, use different messaging on different marketing channels depending on which audience is present where. For example – if you are a social media marketing agency, you can use both Instagram and Linkedin to create content and sell your services. However, the messaging needs to be different on these two platforms because Instagram is a more informal platform whereas Linkedinas is a professional platform.

Second, you create a content strategy and meep experimenting with different content pillars to understand what works and what.

1. What value do you bring to the table?

You need to be very clear on what your value proposition is. Ideally, your content should solve a problem that your audience is facing. A good content strategy solves for multiple purposes. First, it should help people in making their decisions. Second, it should keep your existing customers engaged to increase retention.

1. What is it that sets you apart from others?

Competitor analysis needs to be done before you start doing anything. This gives you all the relevant information about what is already out there. If you have competitors, it means that you will have to convince your potential customers to choose your product over others. This is where a great content strategy comes in handy. Your voice should speak to your brand which makes them trust you more than others. Once your messaging is figured, the batter is already half-won.

1. What kind of content format do you want to push out?

There are different content formats like- audio, video, image, static posts, carousels, gifs, etc. Basic research about where your audience is present can help you identify which format would work the best.

A plan about – what are you going to post, when are you going to post, and where is it going to go live can really help you streamline the whole process. Managing this can become very difficult in a small team.

Now that we have an understanding of different marketing channels, here are some tips for you to create a kickass content strategy

1. Define clear objectives – Having clear objectives, in the beginning, helps you streamline the process.
2. Conduct primary and secondary research about your audience – There is no substitute to actually go out there to speak with your audience. Read whatever you can from online sources and talk to your target audience.
3. Do a content audit –  This gives you a great starting point. Content audit primarily involves research and planning.
4. Brainstorm on content ideas –  There are a lot of things that one can do. Brainstorming helps in the creative process.
5. Check analytics – Analytics help you find gaps in your content. You can use the analytics to track your progress.

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How to use Linkedin as a marketing channel in 2022

Linkedin is one of the most under-estimated channels at this point in time. It is a place where you can build your professional network. The engagement rate on Linkedin is better than any other social platform. It is more niche and business to business essentially. Linkedin is a fantastic platform to grow your email marketing list.

What LinkedIn works for is people and not brands. When an individual posts content it tends to do incredibly better. A lot of people use LinkedIn to post content and engage with people. In this way, they act as brand ambassadors for their companies as well.

Unlike Facebook, Instagram and other social media platform Linkedin helps you form business relationships that you can leverage later.

Linkedin isn’t just for professionals and job-seekers, it is to grow your business as well. The platform is all about showcasing your professional journey. You can speak with professionals and learn from their experiences.

Social Selling

This has led people to do more sales through Linkedin. However, it is not a very effective way. One way to do it is by reaching out to people who interact with your posts and building genuine connections. Once you have established that connection, you can then go up to them and try to sell your services or products.

A lot of people use this to sell their purposes but the approach on this platform is different. Aggressive marketing, spamming, and hard-selling your business is looked down upon. That is why having a marketing strategy becomes really important here. Linkedin as a platform is content-driven so it is very important to provide value through your content.

Using Linkedin to market your business

1. Profile- Your profile on any social media platform is the most important thing. Your profile is the first thing anyone sees after you send them a connection request. Having a profile with a professional-looking photograph and all the sections filled out leaves a good impression.
2. Profile Optimization – Have a clear headline that tells the audience exactly what you do. You use use upto 120 characters for this.
   Use the banner to talk about your personality and services.
   You can also feature your best works, articles, and posts. This helps the audience to get to know you better.
   If you have a blog, you can integrate that into your profile. When you upload a blog, it will directly show up on your profile. This is a powerful tactic to drive engagement
   When your profile is complete and all the sections are ticked-off, Linkedin ranks your profile 20 times higher than incomplete profiles.

3. Summary Section – This section is the place where you can tell your story. It includes who you are, what you do, and what you have to offer.The character limit is 2000 so being concise without leaving any details can be the tricky part.
4. Content – Sharing content is really important to build a community on any platform. Showcase your work, talk about your experiences and ask for feedback. Activities like these engage your audience and probe them to take an action. These interactions can then be translated into connections.
   A post is a little bit of text, maybe a bit of video or image but it’s a quick file. An article is more of a blog post built into Linkedin. An article has a header, title, image, and videos.

5. Frequency – It is advisable to be active on Linkedin if you want to reap all the benefits. Experiment with different formats – text, images, videos, polls, etc. The more content you put out, the more discoverable you become on the platform.
6. Advertisements  – Linkedin ads are another effective tool to reach your prospective clients, prospects, strategic partners, referral partners, markets, etc. The platforms also provide you with analytics that you can check. This helps you understand how your content is performing and how is it being perceived by the audience. Analytics help you to identify gaps in your strategy. Once the gaps are identified, one can tailor the strategy accordingly.
7. Tailor your URL – You can tailor your URL acooridng to your name and profession. Depending how you want to be searched and known, this can increase your discoverability.
8. Join Groups – Linkedin had a lot of groups catering to different niches. Find groups that are relevant to you. These groups act as a goldmine when to comes to finding prospective clients and potential customers.
9. Recommendations and Endorsements – After you have sold your product or offered your service, you can ask your clients for recommendations and endorsements. This gives your potential clients an idea about what is it like to work with you. When you get more and more  recommendations and endorsements from your clients, it adds to your credibility. The more credibility you have, easier it is for you to acquire more clients.

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how Affiliate Marketing can work

There was a time when we used to consider affiliate marketing seriously, but then the market got flooded with affiliate marketers. Gradually it became the norm to have a minute of laugh whenever affiliate marketing was discussed as a stream of income.

Doesn’t it sounds perfect, you start a blog, register as an affiliate drive traffic and sales, and boom! you are earning a six-figure passive income. You must be thinking then what is wrong with people who aren’t taking affiliate as a serious income-generating scheme.

Let us decode the mystery

For the marketer

The affiliate works only when you have set up a proper structure for your program. As an affiliate, you have to do a lot of research before you start earning Return on investment. It does not matter whether you are running a blog, website, or social media page. What is important is to know what your audience is looking for. It is simple math, you put out quality content and you get a commission for the sales. As a marketer, you can also choose what are the products you want to market from a pool of products.

For Sellers

 As a merchant, you should be well versed with the network your affiliates are working in. Plus the commission system and structure. It makes it easier for you to filter out the best affiliate marketers as individuals. Also while choosing agencies for affiliates you need which system you want to go for. For example- A single Network, Various websites, or only through social media.

It becomes easy to run a successful affiliate program when you make a layout of your system on both sides. https://www.clickbank.com/ is an amazing network for beginners to start their affiliate marketing journey.

For Customer

A consumer is the most important aspect of the process of affiliate marketing. It is after the sale that the goal of the affiliate gets fulfilled. Even if the consumer does not take an active part in the process of marketing, it is the consumer who keeps the loop going between a marketer and a merchant.

The Affiliate Marketing Network

The network is the connection between the affiliate and the merchant. But not many people choose to register themselves on the network.

While it is a good idea to be your boss and earn a commission, sometimes connecting and networking via networks puts a serious note on your marketing process.

Affiliate is not a joke. It can work in your favor like a miracle if you keep these 7 things in mind.

Mistakes are your first lesson – There is no rule of thumb or straight formula to earn a six-figure income through an affiliate. Everyone wants to adopt the best approach when it comes to choosing a platform or network. But it is not just about logic and numbers. It is about the copies that drive sales rather than just being a fancy write-up.

Keep the creativity of your copies alive– It is very important to keep things simple yet catchy when it comes to designing and writing copies for your banners. Since your audience will connect to the products through your copies, it is important to establish a connection between the products and their features.

Niche down your audience according to your product- The key to driving more traffic for your affiliate is to niche down your product information. The more clear and direct your marketing is the more are the chances to convert sales.

Think like a scientist-  Do not worry I am not talking about learning the literal science but a combination of logical take and art of persuasion to convert your potential customers into customers.

The KYC approach –  Know your customer better. If you know your customer better, your job is already half done there. You just have to give a solution to their problems directly. It does not mean you elaborate the problem statement with a solution, it just means you have to pinpoint the problem areas of your customer in your copies. Once you enter into the shoes of your audience it is very easy to convert queries into sales.

Make AI your best friend –  When you use automation with your content to make yourself updated with the response of your audience, it is a cakewalk for you to plan your affiliate marketing strategy that will work wonders for you.

Know your competitor- It is equally important to know your competitor as your customer, see how other marketers are using affiliates to persuade their audience. Creativity is the essence of your copies. The more to read about it the better you get at your marketing strategies.

 All these are just tricks and tips to simplify affiliate marketing for you. Drafting Personal marketing is a must for you to know what works and what does not with your target audience. With time passing by affiliate marketing is changing.

While the techniques may remain the same with time, it is your content that should make a difference. Whatever technique you choose make sure to keep in check the quality of both your content and products.

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How to optimize email

Is email an art?
It works even hen you don’t spend a lot of time on it or treat it as an art form. Marketers leave so much on the table in terms of revenue. As an art form, the amount of things one can do with this channel is incredible. The way technology has changed, is really enabling us to take things to the next level. It is helping build relationships with people through marketing channels.

How do we start?
It starts with understanding people. It involves having ruthless inquisitiveness to understand what people need. Most email marketers are too focused on their own goals and objectives. When you start to put the needs of the people first is when you start seeing results.
We have a lot of information available out there. It can help us understand the needs and wants of our customers and potential customers. The idea is to have a relevant dialogue with prospects and customers in the inbox rather than just jumping to – this is our business goal.

It is so easy to do it with digital marketing. It is about being human. Email is a two-way marketing channel. It is not just about hitting the send button. It is about listening to what people do and what they don’t do. You cant play a game of chess by yourself because it would be boring. You move a piece and they move apiece individually. This is where the opportunity lies in listening to what happened there.

How to understand people and improve our emails?
It fails when we try to implement all the changes on a tactical basis. We try to do it here and there. Marketers also take a strategic route where they plan things and run experiments to see what works. But marketers need to dive with both feet in, on a cultural level. Email Marketing is about developing a culture for it to thrive.

People are very much interested in reading your email when there are 3 core components of content. Every single content should have a descriptive headline that is short, a proposition in essence which is one or two lines of copy, and a descriptive call to action. There are no graphics in your framework because you don’t need it to here to explain your point. People are unconsciously engaged with the image and consciously engaged with the copy. If you take one of the core components away, the conversion drops drastically. You can hold the attention for a longer time when all 3 core components are used.

Email is not meant to tell the whole story. It is meant to be honest, clear, engaging, and relevant. It is meant to capture the interest. SEO isn’t a relevant factor in email marketing. People don’t have much time so we don’t have to make it long and complicated. One only needs to find models and frameworks. It is just basic user-design principles.

Some tips that you can follow to create a kickass email marketing strategy

1. Never buy an email list. People can mark your emails as spam which can damage your reputation. Try to build an organic email list. It might take some time but will be beneficial in the future.
2. Personalise your emails – People appreciate bringing notice. When you personalize an email, it gives people a sense of familiarity. It makes the them feel value. Small gestures like these go a long way.
3. Optimise your emails for mobile phones – More than fifty percent of emails are opened on phones. Email display should be optimized for all devices.
4. Choose a kickass design – Your design is as important as your content. The design also communicated a message to your reader. Make sure you spend enough time on it. Always use high-quality images and keep in mind that they aren’t generic pictures that were taken off of the internet.
5. Experiment with the subject line – Run A/B tests to see what works and what doesn’t. Experiment with different subject lines and observe the engagement metrics. This technique is a great way to measure success for your campaign.
6. Clean your email lists – Over time you will observe that people have stopped engaging with your emails. Send them a follow-up. If there is still no response, consider removing them. This will increase your deliverability in the long run. Always make sure you have a visible unsubscribe button.
7. Strike a conversation – Reading an email should feel like talking to a friend. If it is not a conversation, then nobody will read it. The copy should evoke emotions and make the reader feel something.
8. Use a strong call to action – A call to action tells the users what they have to do next. You need to tell them what action to take in order for them to take that action. If a strong CTA is missing, it wouldn’t translate into desired results.

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How to create a content strategy

Content Strategy is like this buzzword that everyone has been using these days. While everyone is trying to create a strategy that makes their brand go viral, only a few understand the basics of it.

If I were to define content strategy in one word, it would be the target audience. It is about understanding your target audience – their likes, interests, hopes, dreams, aspirations, etc. It is about sharing the content with this audience in hopes of them liking it.

But, what is a piece of content?

Content is anything that your audience can consume through its senses. Audio, video, words, images, and sound created by you qualify as content.

In the beginning, it might seem like a difficult task to pull off. But research and planning can make the whole process a whole lot easier. That’s why it is advisable to do a brand audit before creating content.

Brand Audit involves doing a detailed study about what the brand has already done. This is mainly done to understand their tone of voice and positioning.

What is the tone of voice?

Your audience behaves differently on different platforms. On Instagram, they might be sharing memes, but on Linkedin, they would want to hunt for clients for their business. Their frame of mind is not the same on these two platforms. Before you decide on your tone of voice, ask yourself these questions.

1. What mood would they be in?
2. What value does one derive from this piece of content?
3. How receptive is the person to new ideas?
4. What is their mindset like?
5. What is someone likely to be doing when they encounter this message?

Your connection with your audience will grow much faster once you know what your audience wants. You will have to adapt and change the way you approach your content strategy. You will have new learning every day and your understanding will improve.

It is advisable to document everything so that you can go back to it whenever you get stuck.

How do you define your target audience?

You start by creating a portrait through research. Age, location, sex, language, interests, stage of life, etc. However, this can differ if you are targeting B2B business. Social media analytics and Facebook Audience Insights are important tools that can be used here.

Some questions that can help you understand your TG better-

1. What channels are you going to employ?
2. What do you want the messaging to be like?
3. What are your objectives?
4. How do you want your audience to perceive this?

What is social listening and why is it beneficial?

Social Listening helps you understand the conversation going around about your services, product, and business. You can search relevant keywords and hashtags for this. This method can be used to do competitive research as well.

After doing a basic analysis on this, we can understand what works and what doesn’t. This is very important to target the right keyword and reach a wider audience.

This also lets us understand what platforms our audience is active on. There are a couple of tools to help you with that. Google Analytics is an effective tool for that.

How to reach your target audience?

Conduct A/B testing to understand the behavior of your audience. Experiment with post timings, copy, creative, and ads. Create reports for the same and analyze the differences. The key is here to find insights about your audience. This helps in creating content that is engaging and reaches the masses.

Revisit the definition of your target audience and try to stick to it if you see any deviation. Your target group can change over time so always keep an eye on that.

Branding is about showing the world what your company does and what makes your brand different from others. Having a brand story that resonates with your audience can help here. This affects the overall business strategy in the long term. And once this is done right, leads and sales will follow.

How do we make buying decisions?

As people, we buy products and services almost every day depending upon our wants and needs. People want to associate themselves with a brand because that gives them peace of mind.

It can be very consuming to research every brand before making a decision. Branding makes all of this easier. It helps customers feel confident about your product or service. When a customer comes across your product, branding helps them form a connection. It helps them recognize your product which can greatly affect your sales.

Building a brand takes years. It’s not something that can be done overnight. So give it time, run experiments, and always have a learning mindset.

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Top 5 Social Media Platforms to grow your brand in 2022

Social Media platforms have been in the market for as long as we can remember. It is said that millennials grew up in the internet era. But, gen-z grew up in the social media era. Initially, social media served only one purpose of connecting people. It connected us with people from all over the world. It would connect us with our loved ones in just a click.

But these days, we use social media for a variety of purposes. It’s not just a networking platform anymore. Social media platforms are now search engines, businesses, and means of entertainment.

As a communication platform, social media makes it easy for customers to reach the company. They can share their feedback, experiences, and complaints. This helps companies to identify their loopholes and fix them in minimum time.

What started as a means to stay connected is now a means to earn bread and butter for many people. One can set up their business, network, and find clients on social media platforms. It is crazy to see how social media platforms have evolved over time.

Some social media platforms have really changed so here are the top social media platforms that you can use in 2022.

Instagram 

It started as a photo-sharing platform but now has evolved into a lot of different things. It is now home to influencers, small business owners, bloggers, photographers, and whatnot. Instagram mainly caters to teenagers and millennials. Although, it is gaining popularity among boomers as well.

With the new reel feature, a lot of people have become creators. This feature has changed user behaviors and increased the time spent immensely. 

The new algorithm has made it difficult for brands to reach their customers. The feed is more interactive and engaging now. The algorithm only shows you content that you like, making you stay longer on the app

Youtube 

 It is the second most used platform in the world. Youtube is a video-sharing platform. Direct traffic to YouTube is averaged at 2.7 billion visits per month. People use this to document their lives, create awareness about brands, teach skills in turn earning money out of it.

Subscriptions are a way to maintain a user-creator relationship. If you are subscribed to a channel, you will be up-to-date with the content. Youtube has also launched a paid premium version. It is like a paid-subscription service. It offers you streaming without ads and exclusive content. It primarily generates revenue through ads. Viewers can consume content for free. 

Twitter 

 It is a micro-blogging site with a character limit of 280. It serves a very niche audience. It is a place where you can put out your opinions but also get them challenged. The number of active users has increased tremendously since the lockdown. 

This platform is rather unique. It pushes people to be amateur journalists of life. It pushes people to share interesting bits of their lives.

Twitter is a mixture of blogging and texting. If even a small part of you is a writer, this platform is worth exploring. If random things make you curious or if you don’t like to write but are curious about a celebrity, a particular topic, then Twitter is one way to connect with that person or subject.

Linkedin 

It is a professional platform used by job-seekers and employers. It is one platform where you can find all the information related to start-ups and the corporate world. It is a platform where you can find clients, network, and grow your business. One can share resumes, make business connections and hire people amongst other things.

A lot of employers make their hiring decisions based on your Linkedin profile. 

Linkedin is also used by people to enhance their reputation in the professional world. It is mainly done via content creation and engaging on different posts.

There is a premium version available as well. It is like a paid subscription-based model. One can get a premium account to get access to a variety of resources. Premium gives you access to different courses and insights on your activity. It also lets you text people who are not in your professional network.

Pinterest 

Pinterest is considered to be a  sales-centric platform. Brands can do multiple things here. They can share their products to build a loyal and engaged platform. At the same time, they can get people to click to buy without them having to leave the website.

It is a platform where you can find inspiration for art, decoration, DIY home projects, vacation ideas, interior design, business, and everything in between. Pinterest has around 300 million monthly users. Nearly 80% of their users are females, with a heavy concentration amongst millennials. The lifespan of a content piece on this platform is particularly high. On Instagram and Twitter, the life of a post is a couple of hours. But here, the content stays relevant for as long as 1 month.

Social Media Optimization- The best Guide till date

What are the functions of CSR?

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Social Media Optimization

Social Media Optimization or SMO is the process of optimizing the company’s digital presence. It is the best way to increase social listening about an organization. From what a brand is providing in terms of products to what is the vision of the brand, every message of what is happening within the scope of the brand can reach its audience with the help of Social Media Optimization.

When digital marketing started gaining momentum, two new terms came into a highlight. One is SEO, search engine optimization, and another one is Social Media Optimization. Tough SEO is only concerned with increasing the traffic of the website, SMO is much more than only driving traffic.

Social Media Optimization draws the following results if used effectively with SEO

• Increase social engagement among all the social media platforms.
•  A positive impact on reach and overall insights of the brand’s accounts.
• Create a social listening for brands.
• Social media toolkit can help to make the best content strategy
• Brands can have a close look at Social Media Monitoring
• Drive organic growth with amazing results in long term.

Strategies for Social Media Optimization

Social Media Optimization is a cakewalk if brands use it wisely to establish a connection with their audience and customers. From listening to what they have to say about the particular brand, to providing the best value to them, it all boils down to catering to the expectations of its customers.

The best idea is to create a social media planner to post and engage consistently with the customers. Social media management tools can help you draft the best social media campaign for your brand.

These 5 hacks can save your brand’s life in the world of Digital Marketing

1. Account Optimization –  We all know how much important it is for a brand to have a social media account in this digital world. But it is not just enough nowadays if you are running your account without keeping in mind the hacks of optimization, there are high chances that your efforts will go in vain. Some important steps for the same are to, make a social media content planner, engage with your audience frequently, Create a campaign while launching a new product and build a personal connection with your audience.

2. Search Optimization – After figuring out the content you want to put out for your audience, you must see if the quality content is reaching your audience or not. For that social search, optimization can help you reach your target audience.  From optimizing the brand name, user name, Social bios to including relevant keywords and hashtags for your business, you can stand out easily among the competitors in your industry. For Example – Choosing the User name which can speak for the motto of your brand, writing clear objectives in bio, and using relevant hashtags in content.

3. Post Optimization – While the hacks are useful when we look at the combined reach of the account. But for a particular post to stand out, it is important to put out the best content with every single post. This makes sure, that the audience connects to the brand specifically and not just with brand personality. For this hack, you can create a hashtag bucket. It can help you post some hashtags that are general and some post-specific hashtags. Post Optimization includes adding post-specific hashtags, places and writing clear copies.

4. Link Optimization- Linking to credible websites is a lot more impactful than being just for ethical purposes. It drives traffic from other websites too. It does not mean you should link irrelevant websites in your content. Be mindful of linking to content that is performing well. What kind of content is relevant to your customer’s choices and behavior will help you to plan your overall marketing strategies.

5. Performance Optimization- Overall performance, is the key factor while deciding the metrics of long-term growth. Performance optimization includes preparing reports of the overall performance of the brand in every aspect. From finding the best performing content among various platforms to identifying KPI where you can improve, this is the most important step of Social Media Optimization.

What’s the key takeaway

 Make these 6 steps as the guideline for optimizing your social media platforms today. But remember, to establish any kind of branding for your business, you should aim for putting out only quality content with a lot of consistency.

Consistency is the game changer when it comes to results. Though the numbers speak a lot, the quality matters in equal proportion. But Social Media Optimization is not the only thing when it comes to creating a brand name for your business. SEO with the right techniques and SMO together will work magic for your brand.

What is CSR? (Corporate Social Responsibility)

10 Best Social Media Management Tools

Best Social Media Management Tools

Social Media Management is one of the most important aspects for the purpose of branding. Be it personal branding or official branding of the brands, social media management can make or break the process of branding.

From idea generation to content creation to scheduling to posting and data analysis, there are so many aspects of Social Media Management. We know it seems a herculean task to manage every aspect with ease and accuracy. But if you ask us, what is the magic formula that works for us, it is nothing other than using the best social media tools for different purposes.

While we know there are many social media management tools, and choosing the best ones for your purpose can become a tiresome task, we are here to help you with the same. We swear by the utility of these tools for creating the best content for your brands.

Here are the 10 best Social Media Management tools

For idea generation

1. Pinterest – While many people are aware of the creative ideas that are available on Pinterest, the platform as an idea generation tool is not that popular. Let us see how it works. Besides being one of the most loved social media apps for creative inspiration, you can also find inspiration for the process of your content creation from Pinterest. Just search the keyword and the list of ideas is there!

• Answer the public– After getting some inspiration from the creative world, the next step is to draft the most catchy headlines and copies for your content. While that thing needs research and some brainstorming, platforms like Answer the Public will help you to draft the most interesting copies for your content.

• Ubersuggest– It is the best tool to know about the trends and analytics for your keywords. This tool can help you to know the search volume, cost per click, paid difficulty, SEO difficulty, and content ideas. This is one of the best tools if you are looking for some keywords research.

For Content Creation-

1. Canva – We all swear by Canva when it comes to the ease of creating content for our social media. From creating posts, carousels, social media proposals to launch updates. Canva is a genie to meet your daily social media content requirement.

2. Photoshop – If you are tech-savvy and want to up your social media game, you can use your skills to learn photoshop and use it for creating amazing content.

For content planning and scheduling

6  Calendly – If you are confused and worried about how to plan your social media meetings, this app can save your life. You can make an account on the calendly for free and add the link to your account for people to book calls and consultations for your services without worrying about the hassle of time.

7. Facebook Creator studio– It is no doubt one of the best social media management tools for posting and managing content, you can also track the performance of your content and see what is working for you and whatnot. It is available for Facebook and Instagram both. 

For editing the content

8. Hemingway Editor And Grammarly – While these are the most important apps you should stick to for editing your content, these can also help you to know the readability score of your content and various other aspects of your content. You can use both tools at the same time as you can add Grammarly extensions to the Hemingway website.

For content posting and performance evaluation

9. Buffer- It’s one of the favorite tools for brands to plan, create and post content on Instagram and other social media platforms. It is one of the best tools for your social media planner. You can use the free version for posting across three social media channels.

For project management

10 . Trello – It is used for managing different clients and campaigns across all the social media platforms. It can help you to keep a track of your ongoing projects. Once completed you can also keep a check on tasks completed for that particular project on Trello.

The tools are not just for social media management but they increase the engagement rate and help to create effective social listening. These tools can help us to create a better social media planner for SMM marketing and SMM advertising.

WHAT IS DIGITAL PR AND COMMUNICATION?

What is CSR? (Corporate Social Responsibility)

free social media management tools

What is digital PR and communication?

PR or Public relations is the process of establishing a relationship between Organisations and the Public. And the relationship thus defines the scope of communication in Public Relations!

 Traditional PR – The old man

Traditional PR is mainly concerned with creating brand awareness and building brand image via Print media, television, radio, and newspapers. The end goal is to create a brand image in the minds of the target audience and potential customers.

With time the concept of Traditional PR evolved in Digital PR, though they are not similar in the process of execution and techniques, the end goal remains the same.

Then What exactly is digital PR?

As mentioned above the end goal of Digital PR is also to create a brand image and awareness among the target audience, but what makes it different from traditional PR is that it is focused on the online world of marketing.

Digital PR includes marketing techniques that are focused on creating a brand’s online presence. The several aspects of Digital PR include driving traffic, brand engagement with the audience and customers, getting backlinks from credible websites that ultimately leads to an increase in sales and brand promotion.

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Why Communication is the essence of Digital PR?

Creating awareness about the brand name and its work is the very first thing that needs to be done, for any PR team. It starts with creating a target audience that acts as a base to execute the online campaigns. And therefore communication is the key to leading the way for the PR team to achieve the end goals.

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Is Digital PR just a fancy word for Link building?

Let us not forget the never-ending discussion about the concept of Digital PR and its worthiness in the world of Content Marketing. Be it marketers, content marketers, founders, or video creators every one uses Digital PR to introduce their content and products to their ultimate audience. If it were just to be another word for Link building why people are taking it so seriously?

Remember when John Mueller quoted: I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. It’s just as critical as tech SEO, probably more so in many cases.

So why the buzz, let’s discuss below!

To make it simple, while SEO is a technique to achieve organic growth for any business, Digital PR is a strategy that needs to be complemented with SEO  to achieve the required results.

While SEO assures the organic reach of the content in the online world, Digital PR keeps in check the relevance of the content. Gone are the days when organizations used to pay for the links to just prove their worth to Google. With time Google has literally become a smart bee.

And you need to do a lot more than just get more and more backlinks to stay relevant in the digital world. Remember link building and trust-building are two wholly different things.

What is the story?

Digital PR came into the limelight after the introduction of the Penguin update by Google back in 2012, before that it was all about paying for links and getting the rank. But after Google started penalizing brands, Digital  PR came into play to save the world of brands and agencies.

But agencies continue doing everything they can to earn more and more backlinks, without thinking about the relevance of the brand and its content to the linking sites. Google stopped penalizing brands and people found a way to links again!

But the real meaning of Digital PR and PR teams that took communicating the vision and values of their clients to their audience helped the concept of Digital PR to make a mark in the world of content marketing.

Educating the audience and building a perception that is aligned with the values of the brand has become the most important task of the Digital PR teams and agencies. Though the focus is still around just SEO, finally people are understanding that both SEO and Digital PR are important and one alone can not make a brand stand out in the business world.

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What’s the way ahead?

The Content Marketing Industry has seen a significant push and demand in the last two years and the future looks bright for Digital PR when mixed with effective SEO techniques.

Though the focus of marketers will always be on number and engagement, the shift has been in the way brands perceive Digital PR. They want to involve and adapt more and more growth forced campaigns in terms of impact and not just ranking and numbers.

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What is Search Engine Marketing?

What is CSR? (Corporate Social Responsibility)