Advertising and PR are both effective in their own ways when it comes to building brands and communicating with target audiences. The most defining difference between the two though, is that you have to pay for advertising space whereas public relations uses methods such as press releases and pitches to generate results without having to pay for anything.

Advertising can be a great way to get your message out there, but it's not the only way. Public relations is another strategic communication process that can help build relationships between organizations and the public. PR can be great for promoting your key messages and connecting with your audience.