Monthly Archives: January 2022

Best Social Media Management Tools

Social Media Management is one of the most important aspects for the purpose of branding. Be it personal branding or official branding of the brands, social media management can make or break the process of branding.

From idea generation to content creation to scheduling to posting and data analysis, there are so many aspects of Social Media Management. We know it seems a herculean task to manage every aspect with ease and accuracy. But if you ask us, what is the magic formula that works for us, it is nothing other than using the best social media tools for different purposes.

While we know there are many social media management tools, and choosing the best ones for your purpose can become a tiresome task, we are here to help you with the same. We swear by the utility of these tools for creating the best content for your brands.

Here are the 10 best Social Media Management tools

For idea generation

1. Pinterest – While many people are aware of the creative ideas that are available on Pinterest, the platform as an idea generation tool is not that popular. Let us see how it works. Besides being one of the most loved social media apps for creative inspiration, you can also find inspiration for the process of your content creation from Pinterest. Just search the keyword and the list of ideas is there!

• Answer the public– After getting some inspiration from the creative world, the next step is to draft the most catchy headlines and copies for your content. While that thing needs research and some brainstorming, platforms like Answer the Public will help you to draft the most interesting copies for your content.

• Ubersuggest– It is the best tool to know about the trends and analytics for your keywords. This tool can help you to know the search volume, cost per click, paid difficulty, SEO difficulty, and content ideas. This is one of the best tools if you are looking for some keywords research.

For Content Creation-

1. Canva – We all swear by Canva when it comes to the ease of creating content for our social media. From creating posts, carousels, social media proposals to launch updates. Canva is a genie to meet your daily social media content requirement.

2. Photoshop – If you are tech-savvy and want to up your social media game, you can use your skills to learn photoshop and use it for creating amazing content.

For content planning and scheduling

6  Calendly – If you are confused and worried about how to plan your social media meetings, this app can save your life. You can make an account on the calendly for free and add the link to your account for people to book calls and consultations for your services without worrying about the hassle of time.

7. Facebook Creator studio– It is no doubt one of the best social media management tools for posting and managing content, you can also track the performance of your content and see what is working for you and whatnot. It is available for Facebook and Instagram both. 

For editing the content

8. Hemingway Editor And Grammarly – While these are the most important apps you should stick to for editing your content, these can also help you to know the readability score of your content and various other aspects of your content. You can use both tools at the same time as you can add Grammarly extensions to the Hemingway website.

For content posting and performance evaluation

9. Buffer- It’s one of the favorite tools for brands to plan, create and post content on Instagram and other social media platforms. It is one of the best tools for your social media planner. You can use the free version for posting across three social media channels.

For project management

10 . Trello – It is used for managing different clients and campaigns across all the social media platforms. It can help you to keep a track of your ongoing projects. Once completed you can also keep a check on tasks completed for that particular project on Trello.

The tools are not just for social media management but they increase the engagement rate and help to create effective social listening. These tools can help us to create a better social media planner for SMM marketing and SMM advertising.

WHAT IS DIGITAL PR AND COMMUNICATION?

What is CSR? (Corporate Social Responsibility)

free social media management tools

What is digital PR and communication?

PR or Public relations is the process of establishing a relationship between Organisations and the Public. And the relationship thus defines the scope of communication in Public Relations!

 Traditional PR – The old man

Traditional PR is mainly concerned with creating brand awareness and building brand image via Print media, television, radio, and newspapers. The end goal is to create a brand image in the minds of the target audience and potential customers.

With time the concept of Traditional PR evolved in Digital PR, though they are not similar in the process of execution and techniques, the end goal remains the same.

Then What exactly is digital PR?

As mentioned above the end goal of Digital PR is also to create a brand image and awareness among the target audience, but what makes it different from traditional PR is that it is focused on the online world of marketing.

Digital PR includes marketing techniques that are focused on creating a brand’s online presence. The several aspects of Digital PR include driving traffic, brand engagement with the audience and customers, getting backlinks from credible websites that ultimately leads to an increase in sales and brand promotion.

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Why Communication is the essence of Digital PR?

Creating awareness about the brand name and its work is the very first thing that needs to be done, for any PR team. It starts with creating a target audience that acts as a base to execute the online campaigns. And therefore communication is the key to leading the way for the PR team to achieve the end goals.

Keywords(What is digital PR and communication?)

Is Digital PR just a fancy word for Link building?

Let us not forget the never-ending discussion about the concept of Digital PR and its worthiness in the world of Content Marketing. Be it marketers, content marketers, founders, or video creators every one uses Digital PR to introduce their content and products to their ultimate audience. If it were just to be another word for Link building why people are taking it so seriously?

Remember when John Mueller quoted: I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. It’s just as critical as tech SEO, probably more so in many cases.

So why the buzz, let’s discuss below!

To make it simple, while SEO is a technique to achieve organic growth for any business, Digital PR is a strategy that needs to be complemented with SEO  to achieve the required results.

While SEO assures the organic reach of the content in the online world, Digital PR keeps in check the relevance of the content. Gone are the days when organizations used to pay for the links to just prove their worth to Google. With time Google has literally become a smart bee.

And you need to do a lot more than just get more and more backlinks to stay relevant in the digital world. Remember link building and trust-building are two wholly different things.

What is the story?

Digital PR came into the limelight after the introduction of the Penguin update by Google back in 2012, before that it was all about paying for links and getting the rank. But after Google started penalizing brands, Digital  PR came into play to save the world of brands and agencies.

But agencies continue doing everything they can to earn more and more backlinks, without thinking about the relevance of the brand and its content to the linking sites. Google stopped penalizing brands and people found a way to links again!

But the real meaning of Digital PR and PR teams that took communicating the vision and values of their clients to their audience helped the concept of Digital PR to make a mark in the world of content marketing.

Educating the audience and building a perception that is aligned with the values of the brand has become the most important task of the Digital PR teams and agencies. Though the focus is still around just SEO, finally people are understanding that both SEO and Digital PR are important and one alone can not make a brand stand out in the business world.

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What’s the way ahead?

The Content Marketing Industry has seen a significant push and demand in the last two years and the future looks bright for Digital PR when mixed with effective SEO techniques.

Though the focus of marketers will always be on number and engagement, the shift has been in the way brands perceive Digital PR. They want to involve and adapt more and more growth forced campaigns in terms of impact and not just ranking and numbers.

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What is Search Engine Marketing?

What is CSR? (Corporate Social Responsibility)